Preston Chen

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A man with curly hair and a nose ring stands against a dark blue wall with graffiti. He is wearing a white dress shirt, a patterned tie, and a black leather jacket with white contrast stitching.
A man with curly shoulder-length hair poses against a solid dark brown background. He is wearing a formal black suit with a white shirt and patterned tie, layered under an oversized black leather jacket featuring white stitching. He has several rings on his fingers and an ornamental belt buckle.
A low-angle shot of a man with curly hair looking off to the side while leaning against a dark maroon wall. He is dressed in a white shirt, a black tie, a black suit jacket, and a black leather jacket with visible white stitching.

Preston Chen

0%

0%

A man with curly hair and a nose ring stands against a dark blue wall with graffiti. He is wearing a white dress shirt, a patterned tie, and a black leather jacket with white contrast stitching.
A man with curly shoulder-length hair poses against a solid dark brown background. He is wearing a formal black suit with a white shirt and patterned tie, layered under an oversized black leather jacket featuring white stitching. He has several rings on his fingers and an ornamental belt buckle.
A low-angle shot of a man with curly hair looking off to the side while leaning against a dark maroon wall. He is dressed in a white shirt, a black tie, a black suit jacket, and a black leather jacket with visible white stitching.

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House of The Dragon

Launch Campaign

Filmmaker / Editor

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Overview

Overview I had the privilege of contributing to the launch campaign for OSN+ and HBO MAX Middle Eastern Division's House of the Dragon Season 1. Our challenge? To present the series in a fresh, innovative way—distinct from the marketing of Game of Thrones. The solution? Take one of Earth’s most breathtaking locations, AlUla, Saudi Arabia, and bring it to life with CGI animation. Our vision was bold: Dragons spotted flying in AlUla . This fusion of on-site footage captured from both ground and sky, combined with advanced CGI, created a unique and immersive experience. Challenges & Approach Navigating a tight deadline, unpredictable weather in AlUla, and technical challenges with the dragons' 3D models, we pushed forward with determination and creativity. Filming on location for about a week in blistering 118°F heat, our small but talented team relied on expertise and innovation, showing that passion and skill can overcome any obstacle. The Results “OSN+ captured nearly 13 million views across all its platforms, including Instagram, TikTok, and Twitter, alongside an expansive influencer campaign across the region—YouTube saw nine million views for one video alone.” - Entrepreneur Middle East Other Articles: Campaignme & Broadcast Prome

Get in Touch

Category

Launch Campaign

Role

Filmmaker / Editor

Visual

Preston Chen

Preston Chen

Format

Beautiful Destinations

Karim Djennaoui, Mostafa Eldiasty, and Preston Chen

Client

HBO MAX & OSN+

Date

September 2022